Creatuals are unique crafted 'contemporary rituals' to mark moments and give symbolic meaning to subjects that matter. They are designed and played out for any kind of: opening, closing, connection or change process.
WHAT ARE CREATUALS?
Creatuals bring an often abstract mission or hidden story of a subject or organisation closer to a broad audience. A Creatual translates its meaning into a symbolic, yet tangible and appealing experience. Everyone who participates makes their own, concrete contribution to a common product or art installation - and will therefore experience a strong sense of belonging. Creatuals inspire and reveal new perspectives.
CREATUAL MANIFEST
_ Creating a social climate which is sustainable and where people feel more connected with one another.
_ Achieving social impact, by making abstract social issues more tangible.
_ Inventing new customised rituals to break with old patterns of divided cultures.
_ Inviting people into a new mindset, where they can touch on a deeper level of collective sharing and understanding.
_ Triggering transformation by turning the negative into a positive perspective.
_ Inspiring organisations to find their purpose and help them to turn it into a unique experience.
_ Challenging the 21st century humans to search for new personal meaning in life and teach them how to shape and express it.
_ Guiding people to their inner creative talent, to make it happen and use it.
